Cinemark Signs New Theatrical Deals With Five Major Studios

Cinemark Signs New Theatrical Deals With Five Major Studios
Cinemark has reached new agreements with the five major studios that could help formalize a shorter theatrical window.

Terms of the deal were not disclosed, but it comes as Covid-19 has reshaped the amount of time that films show exclusively on the big screen before making their home entertainment debuts. The company signed a deal with Universal in November that enables the studio to put new movies on premium video-on-demand platforms 17 days after they open in theaters. Films that generate at least $50 million in opening weekend ticket sales, however, must play exclusively in theaters for 31 days, or five full weekends, the companies said at the time.

Cinemark said it now has agreements with Warner Bros. Picture Group, The Walt Disney Company, Paramount Pictures and Sony Pictures Entertainment.

“Cinemark is thrilled to have reached new agreements with our major studio partners, and we are eager to continue providing movie fans an immersive,
See full article at Variety »

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