How Streamers Like Dazn Are Scoring Sports Broadcasting Rights From Pay TV Operators in Europe

  • Variety
How Streamers Like Dazn Are Scoring Sports Broadcasting Rights From Pay TV Operators in Europe
The multibillion-dollar market for sports broadcasting rights is wreaking havoc in Europe, where soccer teams are suffering heavy losses due to pandemic-shuttered stadiums as new media players enter the field.

Rapidly abandoned plans by 12 top European teams to form a lucrative breakaway soccer Super League in late April sparked pandemonium among millions of fans, who saw it as an elitist existential threat to the sport itself, prompting U.K. Prime Minister Boris Johnson and French President Emmanuel Macron to step in.

At around the same time in Italy, billionaire Leonard Blavatnik’s live sports streaming service Dazn, with backing from local telco streamer Telecom Italia, plunked down more than $1 billion per season for a three-year contract for the bulk of Italian Serie A soccer rights, displacing Comcast-owned pay TV operator Sky.

A watershed moment for sports broadcasting, the deal marked the first time a streamer has nabbed exclusive rights
See full article at Variety »

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