AMC CEO Adam Aron Quoted Churchill at Earnings Call — He Was Right, More Than He Realizes

AMC CEO Adam Aron Quoted Churchill at Earnings Call — He Was Right, More Than He Realizes
AMC CEO Adam Aron chose to cite Winston Churchill during his company’s quarterly earnings call May 6. “‘Now this is not the end,'” he said. “‘It is not even the beginning of the end. But it is, perhaps, the end of the beginning.'”

As the leader of the #1 domestic and worldwide exhibitor, Aron was dead-on in describing where theaters, and the film industry, stand in this moment. Although AMC lost $576 million in the first three months of 2021, its overall financials greatly improved. And after significant maneuvers, the company has over $1 billion cash on hand — the highest in its history.

Thus ends the “beginning” of what is a changed world for theaters. And like Churchill’s statement — made in 1942, after the U.S. entered WWII — it comes at a time when the outcome remains in doubt.

Exhibitors have reason for optimism. In much of the world (though not the
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