As the leader of the #1 domestic and worldwide exhibitor, Aron was dead-on in describing where theaters, and the film industry, stand in this moment. Although AMC lost $576 million in the first three months of 2021, its overall financials greatly improved. And after significant maneuvers, the company has over $1 billion cash on hand — the highest in its history.
Thus ends the “beginning” of what is a changed world for theaters. And like Churchill’s statement — made in 1942, after the U.S. entered WWII — it comes at a time when the outcome remains in doubt.
Exhibitors have reason for optimism. In much of the world (though not the