Fox News Unveils Plans to Expand Beyond Politics, Hard News at Upfront

Fox News Unveils Plans to Expand Beyond Politics, Hard News at Upfront
After devoting constant chatter to the 2020 election and the coronavirus pandemic, Fox News wants to make sure to talk about other subjects, including sports and weather.

During an upfront presentation to ad buyers and clients Tuesday, executives from Fox News Media told Madison Avenue they intended to expand programming beyond the news of the day. Fox News hopes to sell commercial inventory in a range of new venues the company hopes will appeal to core viewers of the conservative news outlet while branching out from the politics that has been such a focus of the last four years.

“We are in no way leaning back from politics. We are leaning into It,” says Jeff Collins, executive vice president of ad sales for Fox News Media in an interview. “But the overall political cycle has lessened significantly. It has opened up a lot more time.” The Fox Corp.-owned outlet made
See full article at Variety »

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