The company has teamed up with public media organization Prx to launch Lost in Sports, which will tell the stories behind And1 Mixtapes, Evander Holyfield’s ear, the NCAA Football video game franchise among other stories.
It comes after the two companies launched Crushed, exploring the story of Major League Baseball’s steroid era in a narrative podcast series.
Lost in Sports is hosted by former Sports Illustrated writer Ben Baskin and will launch on May 27.
The first episode of Masters of the Gridiron, a strange short film infused with time travel and sorcery that was released by Cleveland Browns football players in 1986, prophesizing they might become champions. The episode will include guest appearances by the creators of the film, Lolis Garcia-Baab and former Browns’ player Mike Baab,