WarnerMedia’s Jason Kilar Says His Biggest Regret as Hulu CEO Was Failing to Go International

WarnerMedia’s Jason Kilar Says His Biggest Regret as Hulu CEO Was Failing to Go International
Jason Kilar, CEO of WarnerMedia, revealed his biggest regret from his time helming Hulu was being unable to convince the board to let the company launch Hulu service globally.

“I think it’s totally fair to bash, candidly, Hulu’s lack of global footprint that could have been possible starting in 2008,” said Kilar, speaking Thursday at MoffettNathanson’s Media & Communications Summit. He was Hulu’s CEO from 2007-13.

“This is ultimately a global business,” Kilar continued. Back in 2008, “I think it was very hard for the board members of Hulu… to feel that this new, small thing called Hulu was going to disrupt their existing businesses across the globe. Now, that happened anyway because of Netflix and others, so that’s why I regret it.”

Hulu, now controlled by Disney, remains a U.S.-only streaming service. Under Kilar, the company had launched a Hulu-branded service in Japan but that
See full article at Variety »

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