For Regal Cinemas in the U.S., Universal films will be screened based on the same agreement made by the studio with fellow national chains AMC and Cinemark last year. After 17 days exclusively in theaters, Universal will have the option to make a film available as a premium video on-demand offering. If a film earns an opening weekend of more than $50 million, the theatrical exclusivity period will be extended to 31 days.
In the U.K., theatrical exclusivity will be guaranteed for all films for 31 days, with that window extending to 45 days if the film reaches an agreed-upon opening weekend benchmark.
The deal comes as major theater chains continue to make bespoke theatrical window agreements with each major studio as the pandemic has forced the