The CW Expands Primetime Schedule To Saturday, Returns Weekday Afternoon Block To Affiliates

The CW Expands Primetime Schedule To Saturday, Returns Weekday Afternoon Block To Affiliates
The CW Network is becoming a full seven-day-a-week broadcast network. The net, co-owned by WarnerMedia and ViacomCBS, is expanding its primetime schedule to include Saturday next season.

This will mark the first time even that the CW has programmed seven nights a week over its entire 27-year history, going back predecessors the WB and Upn. Starting with the 2021-22 season, CW will air 14 hours of primetime programming a week (8 Pm – 10 Pm Monday-Sunday), just one fewer than Fox.

However Fox, like the other Big 4 broadcast networks, does not run any original entertainment programming on Saturdays, a one-time top night of broadcast viewing that has largely been abandoned in the past two decades to become home of sports, repeats and newsmagazines.

Meanwhile, the CW does plan to have originals on Saturday, starting with its first Saturday of primetime programming on October 2, 2021, night one of iHeartRadio Music Festival (8:00-10:00 Pm). Night two of the festival,
See full article at Deadline »

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