Rip to the 90-Day Theatrical Window

Rip to the 90-Day Theatrical Window
Pour one out for the 90-day theatrical window.

The decades-old staple of the film world slipped the surly bonds of Earth during Covid, perhaps the most consequential example of how the pandemic has upended the cinema business. The roughly three-month timeframe the industry calls the theatrical window, the longstanding agreement between Hollywood studios and theater owners about the length of time to play movies exclusively in cinemas, has officially been laid to rest.

After months of teetering precariously on the precipice, the final blow came on Thursday following Disney’s announcement that Marvel’s “Shang-Chi and the Legend of the Ten Rings” and the Ryan Reynolds’ action comedy “Free Guy” would screen in theaters for 45 days before landing on home entertainment.

Disney’s CEO Bob Chapek ascribed the studio’s post-pandemic approach of rolling out movies in theaters and on Disney Plus to “the relatively fluid nature of the recovery.
See full article at Variety »

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