Kicking off its upfront day with an action-movie parody featuring Aidy Bryant
, Kenan Thompson
, Seth Meyers
, Jimmy Fallon
and others rushing to make it to the (ultimately virtual) event, NBCUniversal
showcased its wares for the upcoming TV year by spotlighting streaming service Peacock to a nation emerging from the past pandemic-ridden year.
The event got underway hours after the mega merger of Discovery
was formally unveiled to Wall Street, sending shockwaves through the industry.
“Our No. 1 goal is to bring the our audiences the best shows,” said NBCU TV and streaming content chief Susan Rovner
in a sit-down