NBCU Makes Peacock the Focus as Streaming Service Dominates Upfronts Push

NBCU Makes Peacock the Focus as Streaming Service Dominates Upfronts Push
Kicking off its upfront day with an action-movie parody featuring Aidy Bryant, Kenan Thompson, Seth Meyers, Jimmy Fallon and others rushing to make it to the (ultimately virtual) event, NBCUniversal showcased its wares for the upcoming TV year by spotlighting streaming service Peacock to a nation emerging from the past pandemic-ridden year.

The event got underway hours after the mega merger of Discovery and WarnerMedia was formally unveiled to Wall Street, sending shockwaves through the industry.

“Our No. 1 goal is to bring the our audiences the best shows,” said NBCU TV and streaming content chief Susan Rovner in a sit-down
See full article at Variety - TV News »

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