Fox Announces Tom Brady Series as Part of 2021 Weekend Sports Push

Fox Announces Tom Brady Series as Part of 2021 Weekend Sports Push
Fox Entertainment is working on an unscripted series with Super Bowl champion Tom Brady as part of the company’s renewed push into sports programming.

Fox teased the unscripted Brady series during the company’s virtual 2021 upfront event on Monday, which included a primetime schedule that emphasizing sports programming on the weekend. Fox’s fall 2021 schedule includes “WWE’s Friday Night Smackdown,” which will air for two hours starting at 8 p.m. every Friday, as well as “Fox Sports Saturday,” which will kick off at 7 p.m. on Saturday and run for three and a half hours. The company’s weekend sports programming will be rounded out by “NFL on Fox,” which will air every Sunday from 7 to 7:30 p.m. Fox has several other sports projects in the works, including a John Madden documentary that will narration from Tom Rinaldi.

Sports programming tends to be a significant moneymaker for
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