Fox Upfronts Takeaways: Avoiding An Advertising Death Spiral, Animation, Finding The Next ‘Glee’ & Tom Brady

Fox Upfronts Takeaways: Avoiding An Advertising Death Spiral, Animation, Finding The Next ‘Glee’ & Tom Brady
Fox gave a particularly animated Upfronts presentation this year.

The network used its virtual event for ad buyers to tout its subscription-less services. Kicking off with an amusing video that featured Leslie Jordan talking to a slew of Fox stars such as Rob Lowe (as well as some former stars such as 24’s Kiefer Sutherland) and Charlie Collier, CEO of Fox Entertainment getting a ride from You Bet Your Life host Jay Leno, the presentation moved into a Bento Box-animated portion (see above).

Collier and his team, sometimes under the cover of cartoon, gently slammed the other networks and media conglomerates for the arms race in the subscription video on demand world, highlighting that this is a space that isn’t kind to advertisers.

Joking about Max Plus syndrome, having your ads play in a death spiral on Peacock’s Punky Brewster and CBS EyeQ, Collier touted how they
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