Jared Gutstadt’s Audio Up Dives Deep Into Scripted Podcasts With Inspiration From Andy Warhol & Louis B. Mayer

Jared Gutstadt’s Audio Up Dives Deep Into Scripted Podcasts With Inspiration From Andy Warhol & Louis B. Mayer
The podcasting business is at an unusual crossroads; the market, which is set to see revenues of $1B this year, has attracted A-list names from The Obamas, Harry and Meghan and Matthew McConaughey and has become one of the leading farm systems for IP, but there is still a wild west sense to the medium.

While it’s an exciting place for talent and creators, there is still a chaos surrounding the business of podcasting and arguably outside of a handful of largely true-crime stories and celebrity interview shows, there hasn’t been a culture defining hit since Serial launched in 2014.

Jared Gutstadt, founder of Audio Up and formerly the man known for writing theme songs to shows like Pawn Stars through his Jingle Punks business, is one of those who is strapping on his cowboy hat as he sets off on the ride.

In a wide-ranging interview, conducted over
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