Buoyed by Pandemic Boom, Russian Streamers Stake Claims to Crowded Market

  • Variety
Buoyed by Pandemic Boom, Russian Streamers Stake Claims to Crowded Market
If the coronavirus pandemic has been a boon to global streaming services, which saw their subscriber numbers climb in the past year as homebound audiences stayed glued to their screens, that’s only accelerated a trend already taking hold in the Russian VOD space.

According to Tmt Consulting, the Russian VOD market grew by 66% in 2020 to reach a value of 27.8 billion rubles ($384 million), with revenue from subscriptions rising by 87%. This comes as a growing number of media holdings, telecoms, and financial giants enter the streaming fray.

Earlier this year, Russia’s largest mobile operator, Mts, launched the Kion streaming platform, just months after financial giant Sber (formerly known as Sberbank) acquired the leading streaming service Okko as part of its push to reinvent itself as a technology company. Russian search engine and It giant Yandex has seen explosive growth with its KinoPoisk VOD platform, while the Gazprom-backed streamer Premier and platforms such as More.tv,
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