Amul ad celebrating Dhanush's character in ‘Jagame Thandhiram’ wins the internet

Amul ad celebrating Dhanush's character in ‘Jagame Thandhiram’ wins the internet
Kollywood Dairy brand Amul, which is known for using pop- culture references and word play in its advertising, posted a ‘Jagame Thandhiram’ themed cartoon on June 9.Tnm StaffScreengrab/ TwitterDairy brand Amul is well-known for incorporating pop-culture references in its cartoons, as a form of advertising. On Wednesday, Amul put out a cartoon recreating a scene from actor Dhanush’s upcoming gangster drama Jagame Thandhiram. This came as a surprise, not only to the makers of the film, but also to fans. The post recreates a scene from the song ‘Rakita Rakita’ where Suruli (played by actor Dhanush) is seen breaking into a celebratory dance. The Amul cartoon too manages to capture the celebratory spirit, except both the people in the image are seen holding buttered slices of toast, and contrary to our assumptions, Ott in Amul’s ad refers to ‘Over the toast’ instead of ‘Over-the-top' content. Several people online
See full article at The News Minute »

Similar News


Recently Viewed