E! will hold onto the rights to the juggernaut franchise, Variety has learned, as the NBCUniversal cabler owns the “Keeping Up” library and can continue to air episodes, even as the family is deep into their new pact with Hulu.
In addition to the ability to air on E!, Seasons 1 through 19 will continue to stream on Peacock and Hulu with Season 20 being made available on both services in 2022, per the existing streaming deal.
Throughout “Kuwtk’s” original run, the reality show has been available to binge on Hulu. The high engagement among Hulu’s consumer base proved to be good synergy and