Ryan Reynolds, Blake Lively And L.A. Mayor Eric Garcetti Create New Organization To Provide Showbiz Jobs To People From Marginalized Communities

Ryan Reynolds, Blake Lively And L.A. Mayor Eric Garcetti Create New Organization To Provide Showbiz Jobs To People From Marginalized Communities
Los Angeles Mayor Eric Garcetti on Friday announced a merger between the mayor’s Evolve Entertainment Fund and Group Effort Initiative, an initiative created by Ryan Reynolds and Blake Lively, to offer more people from under-represented communities employment, training and mentorship opportunities in the entertainment industry.

The merger of Evolve and Gei will expand the reach of the program beyond Los Angeles to other cities in the United States and around the world and will open opportunities to all age groups. Through the merger, the expansion will look to double the number of participants over the next three years to provide over 1,000 internships and 150 full-time job opportunities.

Gei was launched by Reynolds and Lively in August 2020 and run through their companies, Maximum Effort and B for Effort. Gei seeks to provide paid, on-set training opportunities targeting Black, Indigenous, People of Color and other marginalized communities at any stage in their career.
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