Monday Am Update: It’s Monday morning, and a Paramount’s A Quiet Place Part II is still No. 1 for the weekend after a solid third Sunday of $3.5M sending the sequel’s 3-day to $12M, -38%, for a running total of $109.3M.
Warner Bros.’ In the Heights came in with $11.5M, after a $2.9M Sunday (which is still better than the $2.7M the studio was expecting). We delved into the various reasons why the Jon Chu-directed, Lin Manuel Miranda musical didn’t work in our previous updates below. Musicals need a long play period to launch, i.e. the year-end holiday frame when word-of-mouth can propel a movie like this higher. With so much competition hitting the marquee this summer, it will be hard for Warners to hold screens on In the Heights after this weekend’s muted performance, and the pic’s availability on HBO Max compounds that.
Warner Bros.’ In the Heights came in with $11.5M, after a $2.9M Sunday (which is still better than the $2.7M the studio was expecting). We delved into the various reasons why the Jon Chu-directed, Lin Manuel Miranda musical didn’t work in our previous updates below. Musicals need a long play period to launch, i.e. the year-end holiday frame when word-of-mouth can propel a movie like this higher. With so much competition hitting the marquee this summer, it will be hard for Warners to hold screens on In the Heights after this weekend’s muted performance, and the pic’s availability on HBO Max compounds that.
- 6/14/2021
- by Anthony D'Alessandro
- Deadline Film + TV
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