Box Office Reality Falls Short of Hopes as ‘In the Heights’ and ‘Peter Rabbit 2’ Disappoint

Box Office Reality Falls Short of Hopes as ‘In the Heights’ and ‘Peter Rabbit 2’ Disappoint
Here’s a concise description of the reality of the state of moviegoing: In two consecutive weekends, Warner Bros. released two movies. One was the eighth entry in the “Conjuring” horror franchise. The other, an acclaimed musical film, celebrated as a breakthrough in representation of Latinos onscreen. Both concurrently showed at no extra cost on HBO Max for subscribers.

The Conjuring: The Devil Made Me Do It” grossed $24.1 million. “In the Heights” managed less than half, at just $11.4 million.

Jon M. Chu’s widely anticipated and critically adored film adaptation of Lin-Manuel Miranda’s 2008 Broadway musical failed to reach #1, falling $245,000 behind a strong third weekend for John Krasinski’s “A Quiet Place Part II” (Paramount). The well-received sequel rose from #2 last week and dashed past the $100-million mark, the first film to do so in over a year.

Four films grossed over $10 million in a single weekend for the first
See full article at Indiewire »

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