HBO Max Isn’t to Blame After ‘In the Heights’ Fizzles at the Box Office

HBO Max Isn’t to Blame After ‘In the Heights’ Fizzles at the Box Office
Since “In the Heights,” a lauded adaptation of Lin-Manuel Miranda’s Broadway musical, fell short of box office expectations, it would be easy to point to its hybrid debut on HBO Max as the culprit.

But streaming isn’t necessarily to blame for the movie’s lackluster $11.4 million four-day opening weekend.

Yes, it’s possible that some HBO Max subscribers opted to watch the movie at home rather than venturing out to theaters, depressing overall box office ticket sales. In reality, “In the Heights” was facing much larger obstacles than easy-to-reach TV remotes.

“It’s not really a box office vs. streaming problem,” says Shawn Robbins, the chief analyst at Box Office Pro. “‘In the Heights’ had a strong core fanbase, but it didn’t expand beyond that.”

Robbins noted that recent offerings from Warner Bros. — particularly “Godzilla vs. Kong,” “Mortal Kombat” and “The Conjuring: The Devil Made Me Do It
See full article at Variety - Film News »

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