Netflix is ramping up its investment north of the border.
The streamer is increasing its spending to help bolster women working in animation in the country as it actively searches for an executive to lead its originals – in effect introducing local greenlight power for original commissions.
This comes as Netflix, which entered Canada ten years and has spent around $2.5B on Canadian content since 2017, unveiled plans earlier this year to open a local office.
“Canada’s a great place to produce,” co-ceo and Chief Content Officer Ted Sarandos said during his Banff World Media Festival keynote. “We want to be even more aggressive about telling even more Canadian stories. We’re opening an office in Toronto and we’re actively in the process of hiring a manager for original Canadian series, which will in effect move the greenlight for Canadian content to Canada.”
He said that he was looking for...
The streamer is increasing its spending to help bolster women working in animation in the country as it actively searches for an executive to lead its originals – in effect introducing local greenlight power for original commissions.
This comes as Netflix, which entered Canada ten years and has spent around $2.5B on Canadian content since 2017, unveiled plans earlier this year to open a local office.
“Canada’s a great place to produce,” co-ceo and Chief Content Officer Ted Sarandos said during his Banff World Media Festival keynote. “We want to be even more aggressive about telling even more Canadian stories. We’re opening an office in Toronto and we’re actively in the process of hiring a manager for original Canadian series, which will in effect move the greenlight for Canadian content to Canada.”
He said that he was looking for...
- 6/14/2021
- by Peter White
- Deadline Film + TV
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