Universal Music’s Branding Guru Lj Gutierrez — Future 25

Universal Music’s Branding Guru Lj Gutierrez — Future 25
This story appears in Rolling Stone‘s 2021 Future of Music issue, a special project delving into the next era of the multibillion-dollar hitmaking business. Read the other stories here.

Lj Gutierrez’s head is full of Pokémon, frozen pizza, and Legos. At Universal’s branding division, her 35-person team obsesses over musical side projects, such as a white-label pizza for which she’s recently locked in an artist partner.

“The frozen pizza industry has just skyrocketed through Covid!” she muses. Gutierrez is the general manager of Universal Group for Brands
See full article at Rolling Stone »

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