In 1987, Disney was on a roll. Profits were up almost 80 percent and the company had 8,000 licensed products on shelves around the world. But then-ceo Michael Eisner wanted more. So he opened the first Disney Store, as a “natural extension of our company.”
“Every time there’s a new release of our classic movies, there’ll be something in the stores to remind you of that. I would hope that when we put out a new video of Mickey Mouse cartoons or of a Disney movie, the video will be sold in the stores. And when something is happening of some importance in the Disney Co., it will be reflected in the stores,” he told the Los Angeles Times at the time. “The stores are a great image … Especially if we have a lot of them around the country.”
The retail business has changed a lot in three decades, but Disney...
“Every time there’s a new release of our classic movies, there’ll be something in the stores to remind you of that. I would hope that when we put out a new video of Mickey Mouse cartoons or of a Disney movie, the video will be sold in the stores. And when something is happening of some importance in the Disney Co., it will be reflected in the stores,” he told the Los Angeles Times at the time. “The stores are a great image … Especially if we have a lot of them around the country.”
The retail business has changed a lot in three decades, but Disney...
- 6/15/2021
- by Chris Lindahl
- Indiewire
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