Protagonist will serve as executive producers on the films in the new partnership and work with Augenschein to source finance for the projects. The companies will invest a portion of the funds generated by the sales into the co-development of select projects, with the aim of building a co-production slate.
The strategic alliance is not fully exclusive and will not prevent either company from continuing to work with others.
This is a smart move to bolster prominence in a market in which the streamers are increasingly dominant. We’ve heard for a while about the potential for sellers and distributors teaming up to increase their pulling power and distribution footprints.
The first project under the new deal will be elevated survival