NBC is working up a new play for the Super Bowl.
Eager to generate millions of dollars in revenue from the Big Game, the Comcast-owned media conglomerate is talking to potential advertisers about a price tag of $6 million for a 30-second spot in the event, according to executives familiar with current negotiations, marking a new high-water mark in pricing for Super Bowl commercials. Super Bowl Lvi is slated to be broadcast on Feb. 13, 2022, from Inglewood.
NBC is also telling potential sponsors they may have to buy an equal amount of ad inventory in its 2022 broadcast of the Beijing Winter Olympics — scheduled to take place between Feb. 4 and Feb. 20 of next year — if they want to guarantee prominent placement in its telecast of the gridiron classic, such as the first slot of a commercial break or in the first quarter of the game, these executives said.
NBC declined to comment.
Eager to generate millions of dollars in revenue from the Big Game, the Comcast-owned media conglomerate is talking to potential advertisers about a price tag of $6 million for a 30-second spot in the event, according to executives familiar with current negotiations, marking a new high-water mark in pricing for Super Bowl commercials. Super Bowl Lvi is slated to be broadcast on Feb. 13, 2022, from Inglewood.
NBC is also telling potential sponsors they may have to buy an equal amount of ad inventory in its 2022 broadcast of the Beijing Winter Olympics — scheduled to take place between Feb. 4 and Feb. 20 of next year — if they want to guarantee prominent placement in its telecast of the gridiron classic, such as the first slot of a commercial break or in the first quarter of the game, these executives said.
NBC declined to comment.
- 6/16/2021
- by Brian Steinberg
- Variety Film + TV
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