Standing in the middle of downtown Seoul, the rapper known as Lil Dicky peppers his intern/translator, Dan, with questions and observations about the shoot for his latest music video. “Are the details Korean enough?” he asks, not waiting for Dan to pass along the broad query to their director before moving on to another thought. “Did you know that 90 percent of the world’s consumable seaweed comes from Korea?” he asks, trying to prove how well he knows the local culture.
To be fair, Dave is a bit stressed. He’s under pressure to produce his first studio album, he’s spending a ton of money on the debut single’s video, and the K-pop star he brought in as a guest vocalist (to lend the song authenticity and boost its visibility) hasn’t shown up to set.
But the thing is, when you don’t listen,