The streaming video data included SVOD and AVOD. Streaming and broadcast now account for half of television time. Cable accounted for 39%, and “other” viewing for 9%.
“The past year has categorically shifted the television viewing landscape. Even as people begin to dive back into their pre-pandemic activities, based on the changes many made to enable streaming coupled with the variety of newly introduced services, we expect people to keep sampling and exploring their options. Maybe just as importantly, as production ramps back up, new content will enter the space, driving additional traction,” says Brian Fuhrer, SVP, Product Strategy at Nielsen.
Among the top streamers, Netflix tied with