Banijay Group has become the latest super-indie to pull out of this fall’s Mipcom TV market in Cannes, Variety can reveal.
Mipcom, the largest international TV market, reiterated earlier this week that it would take place as a physical event from Oct. 11-14, having skipped 2020 due to the pandemic. Hamstrung by the crisis, organizers Reed Midem haven’t managed to run any of their biannual TV markets in person (MipTV in spring and Mipcom in the fall) since October 2019, instead launching virtual offerings.
However, this fall still holds too much uncertainty for major companies such as Banijay, which became...
Mipcom, the largest international TV market, reiterated earlier this week that it would take place as a physical event from Oct. 11-14, having skipped 2020 due to the pandemic. Hamstrung by the crisis, organizers Reed Midem haven’t managed to run any of their biannual TV markets in person (MipTV in spring and Mipcom in the fall) since October 2019, instead launching virtual offerings.
However, this fall still holds too much uncertainty for major companies such as Banijay, which became...
- 6/18/2021
- by Manori Ravindran
- Variety - TV News
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