Disneyland Replacing Annual Passes With Membership Program Catering To “Superfans”

Disneyland Replacing Annual Passes With Membership Program Catering To “Superfans”
In the months since Disneyland announced it is sunsetting its annual pass program, frequent park guests have fretted about the loss. Now we know what’s next: a membership program.

Deadline confirmed the news Friday after Josh D’Amaro, chairman of Disney Parks, Experiences and Products told the Los Angeles Times a replacement membership program was coming “relatively soon.”

More specifically, in regard to replacing the annual pass program, Disneyland President Ken Potrock recently told the official D23 Inside Disney podcast that the park would “clearly be launching something by the end of the year.”

Potrock indicated that the new membership program will be heavily informed by guest demand and experience. To that end, he said park officials were parsing results from research conducted earlier this year.

That jives with D’Amaro’s comment to the L.A. Times that the new program “will reflect the behavior of our superfans.”

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See full article at Deadline »

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