The Lionsgate movie, a sequel to the 2017 action comedy “The Hitman’s Bodyguard,” opened on the big screen on Wednesday and has collected $17 million to date. However, the film cost nearly $70 million to produce and even more to market so it will need to have a long, lucrative run in theaters in order to turn profit. That could prove difficult since Universal’s “F9,” an action adventure that’s targeting a similar audience, hits cinemas next weekend.
Starring Salma Hayek, Ryan Reynolds and Samuel L. Jackson, “The Hitman’s Wife’s Bodyguard” is one of the rare movies since the onset of Covid-19 to play exclusively in theaters. Opening weekend crowds were mostly older men, with 55% of ticket buyers identifying as male and 66% over the age of 25.
As the only new nationwide release,