Deadline recently reported that Netflix has ordered a documentary series from Cutler based on the “Big Vape: The Incendiary Rise of Juul” book by Time Magazine correspondent Jamie Ducharme. Cutler will direct and executive produce the series, while Darryl Frank and Justin Falvey will executive produce for Amblin Television. Elise Pearlstein and Trevor Smith will executive produce for THis Machine and Ian Orefice and Rebecca Teitel will executive produce for Time Studios.
Per Deadline, the series will chronicle the rise of Juul from a scrappy tech start-up to a multibillion-dollar tobacco company that at one point controlled 72 percent of the market. An episode count and release date are under wraps.
Amazon’s synopsis Ducharme’s book reads:
It began with a smoke break.