Protecting the pre-sales model is all important for sellers as the Pre-Cannes Screenings kicks off

Protecting the pre-sales model is all important for sellers as the Pre-Cannes Screenings kicks off
Sellers are presenting a robust slate of packages at this week’s virtual market.

The latest round of bidding between independent distributors, streamers and studios for the plum film packages gets underway this week at the Pre-Cannes Screenings (June 21-25), albeit under drastically different circumstances from a year ago.

Sixteen months after lockdowns began in the west, there is hope. Yes, differing government responses and vaccination rollouts have highlighted shocking inequality, with Latin America, India and other regions mired in the pandemic. Yet the business marches on. Money never sleeps, as a notorious Hollywood antihero once said.

Production has been returning,
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