Mega-cinema chain AMC Theatres on Monday announced that it will celebrate the first-ever Cinema Week by offering free — and unlimited — popcorn refills to all customers buying any size of the popular concession.
The offering is one of numerous promotions being plotted by exhibitors across the country as part of an organized effort designed to lure moviegoers back to to theaters en masse as pandemic-era restrictions are lifted or eased dramatically.
Cinema Week runs June 22-27. (AMC’s popcorn offer, however, doesn’t end until June 30.)
The effort — formed by a coalition of 300 theater companies of ...