Lee announced her jump to Netflix, where she will be global VP of editorial and publishing, in an Instagram post Monday; Netflix confirmed her hire. She will lead and oversee Netflix’s team focused on social media channels, podcasts and other initiatives, including the streamer’s Queue magazine.
Lee in late July will join the Netflix marketing group, reporting to chief marketing officer Bozoma Saint John, the market veteran who previously worked at companies including Apple and Endeavor. Also joining Saint John’s team in July is Marian Lee Dicus, most recently Spotify’s VP and global co-head of music, who will lead Netflix marketing for the U.S. and Canada.
“This is an exciting but bittersweet moment because I’ll miss everyone at Allure so much,