Protecting content in the digital age, however, is an uphill battle, which is what prompted the company to launch the anti-piracy service ContentScan earlier this year.
ContentScan is a fully automated service that uses machine learning to detect and remove pirated content wherever it appears online. The service works on YouTube and other VOD platforms, as well as live TV broadcasts, including sporting events, removing content worldwide at the request of rights holders.
Since its inception, ContentScan has blocked more than 14 million search result links to websites hosting pirated content on Yandex, the leading Russian search engine, and more than 13 million on Google. That effectiveness, says Star Media CEO Maria Grechishnikova,