Star Media’s Vlad Riashyn on Taking Risks and ‘Making the Rules’ at Helm of Rising Media Group

  • Variety
Star Media’s Vlad Riashyn on Taking Risks and ‘Making the Rules’ at Helm of Rising Media Group
To succeed in the motley and polyglot world of 21st-century media, where the borders between film and TV have grown porous, and global streaming platforms have become such a disruptive force that the very word “TV” seems old-fashioned, one could do worse than get a schooling in the rough-and-tumble world of Ukrainian television in the post-Soviet era.

With the collapse of the Soviet Union three decades ago, the old ways of doing business were crumbling, new players were emerging, and the boundaries of the new media landscape—much as the physical borders of the former Soviet republics—were being rewritten on the fly.

“During that time, the media market changed so much,” says Vlad Riashyn, president of Star Media. “There were no longer any rules to play by. We were at the very center of it all. We were making the rules.”

A certain appetite for risk was necessary, and
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