Hulu Draws Most Daily Minutes Of Tune-In Among Top Streamers, Has Biggest Share Of Viewers 18-34, Per Nielsen

Hulu Draws Most Daily Minutes Of Tune-In Among Top Streamers, Has Biggest Share Of Viewers 18-34, Per Nielsen
In a virtual presentation today during the Cannes Lions brand confab, Nielsen shed a bit more light on streaming from its growing body of research on the U.S. market.

Following up on its announcement last week of a new measurement tool called The Gauge, SVP of product strategy Brian Fuhrer explored the May viewing numbers during a 20-minute talk. Subscription video on demand services remain the dominant form of streaming, he said, with 52% of total streams. Ad-supported video on demand followed with 27% and MVPDs and virtual MVPDs account for 10% of all streaming.

Linear streaming, Fuhrer noted, remains a single-digit percentage of overall streaming, but it is growing steadily as viewers are “trained” to access it.

A snapshot of the new competitive landscape yielded some striking results in the month of May. Hulu had the most average viewing minutes per day of any major service, with 130. YouTube was next at 128 minutes,
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