‘F9’ Looks To Shift Summer Domestic Box Office To A Higher Gear – Weekend Preview

‘F9’ Looks To Shift Summer Domestic Box Office To A Higher Gear – Weekend Preview
After 17 months of on-and-off promotion, including two Super Bowl spots, Universal’s F9 finally arrives at U.S. and Canadian theaters this Friday with high hopes of turbo-charging what has been a rudderless summer box office as the pandemic calms.

F9 will be the widest theatrical release during the pandemic at 4K+ theaters in a marketplace which still has parts of Canada defunct, i.e. the Ontario province, home to cinema-loving Toronto. On the upside, box office capitals NYC and LA are operating at 100% capacity. The hope is that the fifth Fast & Furious movie from filmmaker Justin Lin, who returns in the director’s seat after sitting out since 2013’s Fast & Furious 6, can at least do $50M-$60M. That would be a nice start. There are loftier projections out there at $70M+, but that remains to be seen, and as we’ve always said, the current marketplace comes with an asterisk.
See full article at Deadline »

Similar News


Recently Viewed