The government consultation will explore VOD services being subject to similar rules as traditional linear broadcasters such as the BBC, ITV and Sky. These could include changes to age ratings and addressing impartiality and accuracy rules for documentaries and news content. In addition, “measures to level the playing field so public service broadcasters can compete with international rivals,” are also being considered.
This is in order to ensure that the U.K. has a “diverse, free and pluralistic broadcasting landscape with high standards,” said a Dcms statement.
“Netflix is supportive of the government’s intentions to bring the rules and regulations into the digital age and welcomes the broad direction of travel,” sources close to Netflix indicated to Variety.