From ‘Werewolves Within’ to ‘Mythic Quest,’ Ubisoft Is Making a Unique Play in Film and TV

From ‘Werewolves Within’ to ‘Mythic Quest,’ Ubisoft Is Making a Unique Play in Film and TV
From “Pokémon Detective Pikachu,” which pulled in $433 million globally in 2019, to “Sonic the Hedgehog,” which grossed $319.7 million worldwide last year before the pandemic shut down theaters, the message is clear: Gamers and nongamers alike are looking to explore their favorite video game characters and narratives in different mediums.

Gaming developers are getting in on the action as well, forming production arms to work with networks and Hollywood studios to build on their established franchises. Launched by Sony Interactive in 2019, PlayStation Prods. is developing a star-studded series based on its hit game “The Last of Us” with HBO. Activision Blizzard Studios was working on a film series based on its biggest IP, “Call of Duty,” although director Stefano Sollima said in an interview last year that after several delays, the project was “in limbo.”

Ubisoft Film & Television, a subsidiary of game publisher Ubisoft, is taking a different approach. It’s producing
See full article at Variety »

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