Mntn Adtech Company Acquires Ryan Reynolds’ Maximum Effort Marketing

Mntn Adtech Company Acquires Ryan Reynolds’ Maximum Effort Marketing
Mntn has acquired Maximum Effort Marketing, the creative advertising hot shop of Ryan Reynolds and George Dewey.

The fast-growing adtech company, described as a leader in Connected TV and self-serve ads, made the announcement on Wednesday, in concert with Reynolds.

“The explosion of the Connected TV presents a once-in-a-generation opportunity to bring creative and media back together,” said Mntn CEO Mark Douglas. “Creative is the center of the advertising industry and I’ve always thought it odd to have creative and media walled off from each other. Maximum Effort’s work speaks for itself and having spent a lot of time with Ryan, I know I’ve found a partner who likes to move fast and take big swings.”

“I genuinely love marketing and I have been gobsmacked by how much fun it has been and how fast we have grown,” said Reynolds. “We wanted a future for our marketing
See full article at Deadline »

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