Michael B. Jordan Apologizes, Vows to Change Rum Name After Backlash

Michael B. Jordan Apologizes, Vows to Change Rum Name After Backlash
Just days after announcing his line of rum, Black Panther star Michael B. Jordan has found himself in hot waters. Jordan named his rum brand J'Ouvert (pronounced "jou-vay") after a Caribbean festival associated with the liberation of slaves. after facing criticisms from the Caribbean community including rapper Nicki Minaj, Jordan apologized for his lapse in judgment. In an Instagram story, Jordan wrote the following.

"I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a positive light on. Last few days has been a lot of listening. A lot of learning & engaging in countless community conversations...We hear you. I hear you & want to be clear that we are in the process of renaming. We sincerely apologize & look forward to introducing a brand we can all be proud of."

The trouble began when Jordan,
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