ViacomCBS Consumer Products Promotes Three As Key Franchises Spur Growth

ViacomCBS Consumer Products Promotes Three As Key Franchises Spur Growth
ViacomCBS’ expanding consumer products division Thursday promoted three key executives across its leadership team citing growth across the company’s biggest franchises including SpongeBob SquarePants, Blue’s Clues & You!, Star Trek, South Park and MTV.

Lourdes Arocho has been promoted to SVP, Paramount Pictures Licensing, Global Games and Publishing for ViacomCBS Consumer Products, where she will lead the global strategies and partnerships; Chris Groll becomes SVP, Consumer Products Design, ViacomCBS, liaising with the creative community on brand extensions across all ViacomCBS franchises globally; and Priya Mukhedkar takes on the role of SVP, Packaged Goods, ViacomCBS Consumer Products, overseeing that business in the U.S. and expanding her portfolio to include global promotions and all seasonal and celebrations businesses.

“These roles serve as cornerstones that are crucial to delivering the most innovative global consumer products campaigns for our adored characters and iconic franchises,” said Pam Kaufman, President, Global Consumer Products, ViacomCBS.
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