‘Cruella’ Takes the ‘Mugen Train’ on ‘The Ice Road’: VOD Diversity Dominates the Movie Business

‘Cruella’ Takes the ‘Mugen Train’ on ‘The Ice Road’: VOD Diversity Dominates the Movie Business
This weekend, the strong $70 million opening for “F9” dominated theatrical box office headlines. Streaming stories lack that clarity; opaque platform reporting makes it impossible for any single title to dominate. However, with fewer films released in theaters — two titles sold 77 percent of this weekend’s tickets — VOD’s diversity may reflect a greater share of the movie business.

This week saw standout performances for “Nobody” (Universal) and “Demon Slayer – Mugen Train” (Funimation) each taking two #1 spots on the four charts we track. Netflix’s $18 million domestic-only deal for Liam Neeson acquisition “The Ice Road” seems to have paid off with a top slot. Totals for Pixar’s “Luca” are unknown, but figure it is strong at Disney+; the studio’s “Cruella” also shows well as a new $29.99 Premium VOD.

Multiple platforms, prices, and stages of release all contribute to an industry in flux. Google results for “F9 Netflix” suggest that
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