It won’t be a weekend for the record books, but this year’s July 4th holiday box office haul is a marked improvement on the 2020 edition.
The box office boost is thanks to a trio of new movies — the kid-friendly “The Boss Baby: Family Business,” the gruesome thriller “The Forever Purge,” and the satirical comedy “Zola” — each appealing to vastly different moviegoing audiences. Also propping up domestic grosses is several holdover titles, namely “F9: The Fast Saga” and “A Quiet Place Part II.”
Since the box office is still rebounding from Covid-19, this year’s Fourth of July weekend bounty is notably lighter than non-pandemic times. Without the volume of blockbusters that traditionally populate movie theater marquees during the summer, combined with the fact that 20% of U.S. theaters are still closed, overall revenues tallied just $71 million over the weekend. Historically, the holiday that celebrates all things America can...
The box office boost is thanks to a trio of new movies — the kid-friendly “The Boss Baby: Family Business,” the gruesome thriller “The Forever Purge,” and the satirical comedy “Zola” — each appealing to vastly different moviegoing audiences. Also propping up domestic grosses is several holdover titles, namely “F9: The Fast Saga” and “A Quiet Place Part II.”
Since the box office is still rebounding from Covid-19, this year’s Fourth of July weekend bounty is notably lighter than non-pandemic times. Without the volume of blockbusters that traditionally populate movie theater marquees during the summer, combined with the fact that 20% of U.S. theaters are still closed, overall revenues tallied just $71 million over the weekend. Historically, the holiday that celebrates all things America can...
- 7/4/2021
- by Rebecca Rubin
- Variety Film + TV
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