Gaming platform Roblox has inked a deal with Sony Music that will bring more artists onto the gaming platform.
The deal will call for more virtual experiences within Roblox featuring Sony artists, which will in turn help artists generate new revenue streams and reach more fans. In the past year, for instance, Roblox has hosted virtual events with both Lil Nas X and Zara Larsson.
Roblox notes that 36 million people watched Lil Nas X debut his song, "Holiday," in Nov. 2020, within a virtual concert venue that also comprised merch sales, mini-games, a scavenger hunt, and behind-the-scenes interviews. Larsson, for her part, attracted over 4 million visits to her listening party event, which took place around a virtual rendering of her Swedish lake house and featured games, challenges, and merch.
Visit Tubefilter for more great stories.
The deal will call for more virtual experiences within Roblox featuring Sony artists, which will in turn help artists generate new revenue streams and reach more fans. In the past year, for instance, Roblox has hosted virtual events with both Lil Nas X and Zara Larsson.
Roblox notes that 36 million people watched Lil Nas X debut his song, "Holiday," in Nov. 2020, within a virtual concert venue that also comprised merch sales, mini-games, a scavenger hunt, and behind-the-scenes interviews. Larsson, for her part, attracted over 4 million visits to her listening party event, which took place around a virtual rendering of her Swedish lake house and featured games, challenges, and merch.
Visit Tubefilter for more great stories.
- 7/6/2021
- by Geoff Weiss
- Tubefilter.com
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