Exclusive: In a recent Samba TV measurement, 783K U.S. households tuned into Universal’s The Boss Baby: Family Business on the studio’s streaming service Peacock over the four-day July 4th holiday weekend.
That number for the DreamWorks Animation title beats the four-day Memorial Day debut of Disney’s live-action pic Cruella on Disney+ Premier, which clocked 686K U.S. households that shelled out $29.99 to see that title (Cruella also posted a $26.5M four-day opening in theaters). Note that Boss Baby 2 was available to Peacock’s higher-paying subscribers; available to watch on its $4.99- and $9.99-a-month tiers. At the end of Q1 2021, Peacock counted 42M paid and ad-supported subscribers.
Boss Baby 2 repped a first for Universal and Peacock, making the Dwa sequel available in theaters and on the streaming service in a day-and-date strategy. Uni shelled out on advertising to push Boss Baby...
That number for the DreamWorks Animation title beats the four-day Memorial Day debut of Disney’s live-action pic Cruella on Disney+ Premier, which clocked 686K U.S. households that shelled out $29.99 to see that title (Cruella also posted a $26.5M four-day opening in theaters). Note that Boss Baby 2 was available to Peacock’s higher-paying subscribers; available to watch on its $4.99- and $9.99-a-month tiers. At the end of Q1 2021, Peacock counted 42M paid and ad-supported subscribers.
Boss Baby 2 repped a first for Universal and Peacock, making the Dwa sequel available in theaters and on the streaming service in a day-and-date strategy. Uni shelled out on advertising to push Boss Baby...
- 7/7/2021
- by Anthony D'Alessandro
- Deadline Film + TV
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