Unlike theater grosses, “Black Widow” PVOD revenues represent a 100 percent return to the studio. Rival studios suggest that the domestic portion ranged between 67-80 percent. On that basis, Disney would have so far earned more from PVOD than in theaters. A single weekend’s performance is not the final word for movies, theaters, or even Disney, but it suggests major implications for all concerned.
Another indication that PVOD remains a lucrative alternative to theaters is the strategy for home availability of “A Quiet Place Part II” which drops Tuesday — as planned, 45 days after its very successful theatrical release — on Paramount+. What’s surprising here is “A Quiet Place Part II” will also