‘Black Widow’ and ‘A Quiet Place Part II’ Set PVOD Precedents: First, Get the Money

‘Black Widow’ and ‘A Quiet Place Part II’ Set PVOD Precedents: First, Get the Money
This week’s biggest home title doesn’t show on any VOD chart: It’s Marvel’s “Black Widow,” of course, exclusively available on Disney+ for $29.99. About 2 million of the platform’s subscribers paid for it, generating $60 million.

Unlike theater grosses, “Black Widow” PVOD revenues represent a 100 percent return to the studio. Rival studios suggest that the domestic portion ranged between 67-80 percent. On that basis, Disney would have so far earned more from PVOD than in theaters. A single weekend’s performance is not the final word for movies, theaters, or even Disney, but it suggests major implications for all concerned.

Another indication that PVOD remains a lucrative alternative to theaters is the strategy for home availability of “A Quiet Place Part II” which drops Tuesday — as planned, 45 days after its very successful theatrical release — on Paramount+. What’s surprising here is “A Quiet Place Part II” will also
See full article at Indiewire »

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