Ex-WarnerMedia President Iris Knobloch Launches $300M Spac With Salma Hayek’s Billionaire French Husband François-Henri Pinault

Ex-WarnerMedia President Iris Knobloch Launches $300M Spac With Salma Hayek’s Billionaire French Husband François-Henri Pinault
Iris Knobloch, WarnerMedia’s former president of France, Benelux, Germany, Austria, and Switzerland, is launching a €250 million ($300M) European Spac with Artemis, a holding company backed by François-Henri Pinault, the billionaire French businessman married to Salma Hayek.

Named I2PO, the special-purpose acquisition company claims to be the first outfit of its kind in Europe dedicated to investing in entertainment and leisure companies. I2PO is registered in France and is listing on Euronext Paris.

SPACs, also called “blank-check” vehicles, are basically shells that go public to look for private companies to buy. Selling to a Spac is generally seen as an easier and cheaper route to an IPO. There have been a rash of SPACs in recent months, with notable examples in entertainment including Forest Road Acquisition Corp, run by former Disney executive Kevin Mayer.

Knobloch, who announced her exit from WarnerMedia last month, will serve as I2PO’s chairwoman and CEO.
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