WWE’s ‘SummerSlam’ to Air in Movie Theaters for First Time

WWE’s ‘SummerSlam’ to Air in Movie Theaters for First Time
WWE is set to air its annual “SummerSlam” pay-per-view in movie theaters nationwide for the first time.

In partnership with Iconic Events Releasing, “SummerSlam” will be available in select theaters when it airs live on Aug. 21 at 8 p.m. Et.

“Iconic has a stellar track record of bringing people together to experience live events in a unique manner,” said Melody Yam, WWE senior vice president of global strategy and business development. “We’re excited to partner with their team to deliver the WWE Universe a new way to watch our biggest event of the summer live on the big screen.”

“SummerSlam” will be held with fans in attendance at the Allegiant Stadium in Las Vegas, the home of the Las Vegas Raiders. It will mark the first time “SummerSlam” has been held at an NFL venue and will be one of the first sporting events held at the stadium.

“Iconic
See full article at Variety »

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